• Read also: Market research and customer understanding

Start by setting marketing goals

First, consider what you want to achieve. Setting clear and measurable goals is important. This can include increasing sales, expanding market share, or improving customer satisfaction.

When selecting and implementing marketing channels, consider both traditional and digital channels, as it is important to choose the right channels to reach your target audience.

– Traditional channels, such as print advertising like newspaper ads and direct mail, can complement digital channels like social media and email marketing. The choice of channels also depends on the available resources, as marketing is not free, notes Communications Manager Johanna Hietikko-Koljonen, and continues:

– If there is only a small budget for marketing, it is even more important to plan carefully to avoid random, disconnected actions and thus waste a small marketing budget.

Maintaining customer relationships and monitoring marketing

Continuous maintenance of customer relationships is vital for the company’s operations. This can include regular contact, improving customer service, and collecting feedback.

– In the end, nothing else matters if customers feel they receive poor service, bad products, remain dissatisfied, and perhaps tell one or many people about it. Companies that offer a stellar customer experience will thrive, even if there are price increases or communication about delivery challenges. If the perception of the company is positive, small challenges will not easily shake it, reminds Tommi Virkama, Director of Startia.

– Customer service orientation, quick handling of complaints, clear and friendly communication, offering that little extra to customers is not rocket science, but things worth delving into and studying. It is especially worth learning from other companies, even those in different fields. Observe and incorporate all the best practices into your own operations, Virkama continues.