Skilled workforce

We have defined a number of measures that serve as tools to improve access to skilled workforce. The largest single effort is our already established national recruitment campaigns, which are carried out in partnership with the region's companies. Within these campaigns, the Vaasa region gains digital visibility among our target groups in major cities at selected times. Each year, the participating companies decide together the message, marketing materials and channels. These national campaigns, with several years on, have already become a tradition.

Additional measures to attract talent include projects such as Attractive Vaasa Region, where work is done to concretize companies' labour needs. Information about career opportunities in the Vaasa region is shared to university students in large cities through fairs and various events. Students who are recently or soon to graduate are the group where there is the most potential to move for job opportunities if other important aspects of life are also fulfilled.

University students are the actors of the future

University students in Vaasa play a crucial role in ensuring adequate access to workforce and therefore it is important that students have the opportunity to explore the local services and career opportunities. These efforts are coordinated by VASEK in close cooperation with the City of Vaasa. Through regular meetings with student organizations at universities, we can plan actions that promote student integration in the region.

When we ensure students get to know their hometown during their studies and introduce them to local employers on time, we strengthen their willingness to stay here after graduation. We work on a concrete level; recruitment events, weeks with free access to the city's leisure services or even nature excursions to the archipelago — all planned and implemented with the interests of the students in mind.